Hawaii's Newest Fishing & Diving HQ
Gear Up.
Go Fish.
Hele Mai — come, let's go. Hawaii's home for premium fishing poles, reels, lures, and everything you need to hit the water right.
Fast, free shipping throughout Hawaii and the Pacific
for orders over $50 USD to Hawaii, Guam, Saipan, Micronesia, and American Samoa via USPS
Just Dropped
Featured Items
LIVE BAITS
Tako is hands-down our best-selling live bait — a local favorite for inshore and nearshore fishing across Hawaii. Fresh, effective, and always in demand.
Live baits availability changes daily depending on supply. We always recommend calling us first before making the trip out to the store.
STOCK CONFIRMATION REQUIRED
Live availability varies daily — confirm before visiting.
Shop Open Hours
If you need to get geared-up, Hele Mai Fishing Supply — Hawaii’s newest home for all your Fishing and Diving needs — is open 7 Days a Week!
Weekdays until 7 PM for your convenience.
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